Ask the Map
Ask your research. Get answers you can trace.
Your personas, journey maps, scenarios, blueprints & customer feedback, in one place you can question
How it works
Upload
1.1Drop in the PDFs and images you already have. Each artifact is read into structured data: every goal, pain point, and stage gets its own ID. You review it before anyone asks a question.
Ask
1.2Ask what you'd ask your researcher. Would this feature fit Maya? Where does the experience drop? Do the blueprint and the journey agree?
Trace
1.3Every answer comes with a verdict and its reasoning. Each claim cites the element it rests on, and the stages it's about light up on your journey map.
Keep current
1.4Add customer feedback, support tickets, or interview notes. Findings are mapped to stages, and suggested changes to your journey map wait for your review.
Answers, not opinions
Each answer is a structured object: a verdict, a short summary, reasoning with citations, the stages it's about, plus any contradictions and gaps it noticed along the way.
Would a hands-free cook mode fit Maya's Tuesday dinner?
Yes. Maya cooks with messy hands and a phone propped on the counter, and the journey's Use stage is where she struggles.
Her scenario has her following steps hands-free She follows the steps hands-free… and her own words agree When my hands are covered in raw chicken…. The journey map never describes how that works Use, so it's flagged as a gap.
Grounded
Every claim cites a persona, stage, or scenario step. Click a citation to see it in the artifact.
Honest about guesses
Anything the AI interpreted rather than read off the page is marked as inferred, everywhere it appears.
Says when it doesn't know
If your research doesn't cover a question, the answer says “not covered” and points to the gap.
A journey map that stays true
Drop in this week's reviews, support tickets, or interview notes. Each finding is tied to a stage with a quote or a count. Suggested changes come back as a diff, and you accept or reject each one. Nothing changes without you, and every change is a new version you can roll back.
01 · New pain point · From scroll to use
5. Use · Pain points
Step text is small when the phone is propped up across the counter
Hands are messy while cooking, so scrolling or tapping to the next step is hard
Finding 03 Users want a hands-free mode in the kitchen · 4 of 30 entries
Questions teams ask
- 01Would a hands-free cook mode fit Maya's Tuesday dinner?Fit checkStrong fit
- 02Should we add TikTok import for Dev?Fit checkNo fit
- 03Where's the biggest drop in the experience?Improvement—
- 04Does the service blueprint match the journey map?Contradiction—
- 05How does Dev feel about pricing?GapNot covered
- 06Does this week's feedback back up the Rediscover pain points?General—
Your research already has the answers.
Accounts are set up by your team's admin. There's no public sign-up.